A hashtag campaign created for Innisfree Hotels and their Quality Inn & Suites in Cocoa Beach, Florida. The town is famous for surfing, cruises, and also known as the Space Coast, so those elements were worked into the campaign. I was able to practice hand lettering for the watermarks and created an illustrated poster and selfie spot. The campaign was created to draw the attention of guests and show them how to share their favorite moments at the hotel online.